Adding a reviews section to your product pages is one of the first things you should do when building a Shopify store. In this quick guide, we’ll show you how to do exactly that.
Product reviews not only boost the authority of your website but also make your products look more trustworthy with social proof. It’s a highly effective strategy you can use to make your store and products stand out from the crowd.
Shopify does not have a built-in product review system for stores. You have to use a third-party app to add that functionality to your online store. Don’t worry, it’s a simple process and only takes a few clicks. Here’s how.
Why Add Product Reviews?
When shopping online, product reviews and ratings are important factors that influence people’s decision-making process. According to a survey done in the US, 62% of the people claimed they found product reviews helpful when purchasing products online.
Whether you’re shopping on Amazon or eBay, the first thing you do before clicking on that “buy” button is check the customer reviews to ensure the product quality and claims. The same applies to Shopify stores as well.
Shopify is filled with millions of online stores built by all kinds of individuals and businesses. Not every store is trustworthy and people are well aware of the low-quality products and scams dealt by bad sellers.
With product reviews, you have an opportunity to build trust and authority to influence your potential customers to purchase from you.
Shopify Product Reviews App Discontinued
As mentioned earlier, Shopify does not have a built-in system for product reviews. For many years, sellers had to use third-party apps to add that functionality to their stores.
One of the most popular apps for adding reviews to stores was the Shopify Product Reviews app developed by the official team. Unfortunately, Shopify discontinued this app and in May 2024 the app was completely removed from Shopify.
Thankfully, there are a few great alternatives you can use to add reviews to your Shopify store.
5 Best Product Review Apps for Shopify
These are some of the top choices for adding product reviews to Shopify.
1. Judge.me
With more than 30,000 installs and a solid 5-star rating, Judge.me is one of the most popular and reliable review apps on Shopify. It offers a very generous free forever plan with unlimited review requests.
The app also provides you with multiple styles of review block designs to choose from. And the setup process for this app is also beginner-friendly.
2. Junip
Junip is another popular product review app on Shopify that offers a free plan. Unlike Judge.me, Junip does not offer unlimited review requests for free. Instead, it offers up to 50 review requests per month. Premium plans start at $19 per month
3. TrustShop
TrustShop is a relatively new review app on Shopify that offers all the standard features for adding a simple product reviews section to your store. The app is free and if you switch from a different app, you can even import your old reviews as well.
4. Trustpilot Reviews
This is the official Shopify review app for Trustpilot, one of the most reputable review websites on the Internet. Using this app, you can send review invites to your customers to request them to leave a review for your products. The free plan offers up to 50 review invites per month.
5. Judge.me AliExpress
If you’re using Shopify to setup a dropshipping store, this review app is a must-have for your shop. It allows you to easily import reviews directly from AliExpress to show them in your AliExpress dropshipping store products.
This app also comes from Judge.me and it’s included in the free plan.
How to Add Reviews to Shopify
Once you pick a suitable reviews app, you can easily install it from your Shopify store dashboard. Here’s how.
Step 1: Install the Reviews App
For this demonstration, we’re going to use the Judge.me review app. Feel free to use any review app of your choice. The installation process will be similar.
After logging into your Shopify dashboard, click on the Add Apps button.
Navigate to the Shopify App Store and search for Judge.me app.
Review all of its features and requirements. Then click Install.
Step 2: Setup the Reviews App
After installing the Judge.me app, it will help you run an initial setup to integrate the app with your store.
Simply follow the steps to setup and enable the app.
During this setup process, you will be prompted to install the Judge.me review and star rating widgets. This adds the block that enables reviews on your product pages.
Finally, you can set a delay period before requesting a review from a customer.
Step 3: Add Review Block to Product Page
Now, you can go ahead and add the reviews block to your product pages.
Select your store from the Shopify dashboard and click Customize.
Select the product page and then you can add the Judge.me review block to the page via the Template section in the panel on the left-hand side.
Click on the Add Block button and select a review widget to add it to your product page.
Judge.me app offers multiple styles of review widgets and you choose one that fits best for your shop.
Step 4: Save and Publish
After updating all the product pages, you can publish your changes. And your customers will now be able to leave reviews for your products.
Tips for Boosting Shopify Sales with Social Proof
1. Collect Reviews Actively
Encourage your customers to leave reviews by offering incentives such as discounts or loyalty points to motivate them to provide feedback. Shopify apps like Judge.me will help automate review requests and make the process easy for customers.
2. Display Reviews Prominently
Place customer reviews in prominent locations on your product pages, such as below the product title or in a dedicated reviews section. Highlighting reviews at the top of the page can immediately capture the attention of potential buyers and influence their purchasing decision.
3. Showcase High-Quality Reviews
Feature detailed and high-quality reviews that include specific product details, use cases, and benefits. Reviews with photos or videos are particularly impactful, as they provide visual proof of the product’s quality and usability.
4. Respond to Reviews
Engage with your customers by responding to their reviews, both positive and negative. Thank customers for their positive feedback and address any concerns or issues raised in negative reviews. This shows that you value customer feedback and are committed to providing excellent service.
5. Use Reviews in Marketing
Incorporate positive reviews into your marketing campaigns. Share customer testimonials on your social media channels, email newsletters, and promotional materials. Highlighting real customer experiences can build trust and attract new buyers.
6. Implement a Reviews Widget
Use a reviews widget on your homepage or landing pages to showcase the overall customer satisfaction and popular product reviews. Widgets can provide social proof and encourage new visitors to explore your products further.
7. Create a Dedicated Reviews Page
Add a dedicated reviews page to your Shopify store where potential customers can browse through all the reviews in one place. This can help build trust and provide potential buyers with a comprehensive view of customer experiences.
8. Leverage User-Generated Content
Encourage customers to share their photos and videos using your products on social media. Repost this user-generated content on your own channels and link back to the original reviews on your store. This not only provides social proof but also engages your community.
9. Analyze Review Data
Regularly analyze the data from your reviews to identify trends and areas for improvement. Pay attention to common themes in feedback, such as frequently mentioned benefits or issues. Use this information to make informed decisions about product development and customer service enhancements.
10. Highlight Reviews in Product Descriptions
Incorporate snippets of positive reviews directly into your product descriptions. This can provide potential buyers with immediate social proof while they are reading about the product’s features and benefits, increasing their confidence in making a purchase.
Conclusion
When choosing a product review app for Shopify, carefully check the features, requirements, and pricing. Make sure it’s compatible with the theme you’re using as well as the checkout systems on your store.
Most review apps on Shopify have free plans while some offer limited trials. Double-check those pricing plans and limitations before installing the apps.
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