Imagine being able to predict customer behavior, automate repetitive tasks, and create highly targeted marketing campaigns effortlessly.
Those are just a few of the many amazing things you can do with the help of AI. In this post, we’ll share with you the best AI tools for digital marketing and sales to do all those tasks and more while boosting your campaigns to achieve better results.
From customer service chatbots to advanced data analytics platforms, we’ll cover a range of solutions designed to enhance your business operations.
Let’s get started.
1. Salesforce Einstein
Salesforce is well-known for its innovative sales and marketing-related products and services. The company offers a powerful CRM that is capable of bridging the gap between businesses and customers with innovative solutions.
Their latest addition to this product lineup is Einstein, the Salesforce AI copilot. It adds generative AI capabilities across its services to help automate your various marketing and sales efforts.
Best Features
- Create personalized customer journeys with AI using customer data
- Automatically create personalized customer interactions
- Ask AI to bring up important customer data to create impactful experiences
- Quickly create precise customer segments
- AI-driven event triggers
- On-brand visual content and copy creation
- And much more
2. HubSpot
HubSpot is another platform specializing in CRM and marketing automation tools. HubSpot has been an industry leader in digital marketing, especially by bringing sales, marketing, commerce, and content hubs together in one place.
HubSpot’s new AI-powered tools make things much easier for you to manage all your campaigns, customer relations, and other aspects of your business much more efficiently.
Best Features
- Automate tasks such as drafting content ideas, streamlining workflows, and data analysis
- Create single-page websites and landing pages with AI
- Instantly generate captions for social media posts
- Create a consistent brand voice using AI for content creation
- Generate more effective sales emails
- Get detailed reports and insights on campaign performance
3. Drift
Drift is an AI-powered marketing automation platform that can be used in many ways to supercharge your campaigns and boost sales.
The platform features many useful AI tools that help you to convert traffic into high-quality leads, create personalized experiences for customers, and overall improve marketing efficiency.
Best Features
- Use AI-powered conversational marketing to convert visitors into leads
- Create highly targeted marketing campaigns using Account-based marketing (ABM)
- Create personalized chatbots to serve each visitor’s needs
- Automatically engage with high-intent buyers and convert them into customers
4. Zoho Zia
Zoho, one of the most popular CRM platforms, has also integrated AI capabilities into its products to help automate many sales, marketing, and customer engagement tasks.
Zoho’s AI is called Zia, which is capable of analyzing the data submitted by sales reps to create more accurate sales predictions, customer experiences, and more. It will simply take your marketing efforts to the next level.
Best Features
- Make sales predictions with AI to estimate win probability
- Identify products a lead might be interested in to make better recommendations
- Understand customer tone and purpose to send better emails
- Instantly find important information by chatting with AI
5. Phrasee
There are many AI tools you can use to write effective copy for your marketing campaigns. But, most of them are only capable of generating general copy that serves all audiences.
Phrasee is a tool you can use to craft optimized copy for your marketing communications, especially for emails, social media campaigns, and web content that effectively target your audience segments.
Best Features
- Easily generate on-brand content using AI trained on real data
- Test different variants of messages in real-time
- Generate intriguing messages to bring customers back to their abandoned carts
- Create promotional emails, push notifications, SMS, and more
6. Jasper
Jasper describes itself as an AI copilot for enterprise marketing teams as it offers an entire suite of AI-powered marketing tools to create more effective and engaging content to promote your brand.
Jasper features multiple AI marketing tools ranging from creating integrated marketing campaigns to writing blog content, social media marketing campaigns, SEO content, and content strategy, all packed in one place.
Best Features
- Upload campaign brief and generate full marketing campaign assets
- Integrate with Surfer SEO, Google Docs, and more to enhance AI capabilities
- Analyze content using AI to adjust and enhance tone of voice
- Analyze content against competitors to create better content for SEO
- Have human-like conversations with the chatbot to gather information and data
- Repurpose existing content for social media campaigns
7. Surfer SEO
Surfer SEO is a powerful AI content writing tool that can help you write more effective content to target specific audience segments while optimizing your blog articles, guides, tutorials, and knowledgebase posts to rank higher on search engines.
The AI features of Surfer SEO allow you to manage all stages of the content creation process from researching topics to planning the posts, writing, optimizing, checking for plagiarism, and all the way to publishing.
Best Features
- A complete solution for creating SEO-focused content to attract organic traffic
- Auto-optimize articles to rank for keywords
- Automatically insert internal links
- Collaborate with other writers and teams
- Supports multiple languages
8. Reply
Reply is a lead generation and sales outreach platform powered by AI that brings lots of useful capabilities for your email marketing campaigns.
You can use Reply to instantly analyze customer emails to generate responses as well as write sales emails that are guaranteed to be opened by your leads and audience.
Best Features
- Craft compelling sales emails and write engaging replies with AI
- Find ideal customers using email data
- Find prospects and book meetings to engage with leads
- Enhance emails for deliverability and improve open rates
- Get expert suggestions from the AI assistant
9. Tidio
Tidio is a platform that specializes in providing customer service-related tools as well as tools to enhance marketing and sales efforts, all powered by AI.
Tidio allows you to create an AI support agent for your business that will not only help solve customer problems but also help them make better decisions. The platform also includes many other tools such as email marketing automation, analytics, AI reply assistant, and more.
Best Features
- Use AI chatbot to talk with customers, solve customer issues, make recommendations, and more
- AI Reply assistant generates responses to customer requests using ChatGPT 3.5
- Use AI to prioritize urgent requests to respond to them quicker
- Create interactive customer journeys, sales automation flows, email marketing campaigns, and more
10. Feedhive
Feedhive is an AI platform that specializes in social media marketing. It provides you with an AI assistant and many other AI tools to optimize and improve your social media content creation process.
The AI in Feedhive is capable of analyzing and predicting the quality of your posts as well as their virality, which will help you create more effective, viral-worthy posts to boost your brand awareness.
Best Features
- AI assistant to help you craft, write, and design social media content using GPT-4
- Get AI suggestions on how to improve posts to make them go viral
- Predict post quality and fine-tune them to get better results
- Find the best times to post on socials using AI
- Get pre-generated AI ideas for content with over 3,000 templates
Conclusion
While some platforms, like Salesforce, HubSpot, and Zoho, use AI to help manage your marketing campaigns more efficiently, other platforms will use AI to help you achieve specific sales goals and automate tasks.
The best approach would be to find the right combination of tools according to the needs of your business to create an enhanced workflow that you can manage with minimal effort. And it’s the ideal approach for small to medium business for managing their campaigns on a tight budget.
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